Kroger records strong private label growth as shoppers stay focused on savings

Kroger records strong private label growth as shoppers stay focused on savings

The retailer’s own brands outperformed national brands during the second quarter as it saw robust interest in “anything that is answering a customer’s question around value,” said CEO Greg Foran.

Kroger borrows a key strategy from Costco to lower prices

As a consumer, I’m mixed on private-label brands. I’ll buy Costco’s Kirkland brand for over-the-counter (OTC) medicine, but I’m wary about using any private label when it comes to food. It’s reasonable to believe that the warehouse club or a grocery chain has copied a workable formula for an OTC…