Krispy Kreme Is Getting Some Serious Competition From a Beloved Chain

Krispy Kreme Is Getting Some Serious Competition From a Beloved Chain

We didn't see this coming.Crumbl loves to stay in the headlines. Sometimes it's good, like a Martha Stewart collab. Sometimes it's bad, like the pie with "raw chicken" vibes. And sometimes it's just...unexpected.Crumbl really goes all out. (Remember the cookie-flavored body wash at Walmart?) So, it's no surprise that the beloved cookie chain is now breaking into an all-new dessert category. Well, it might be a surprise for Krispy Kreme.Crumbl's …