Krafton Is Doubling Down on AI

Krafton is doubling down on AI

Krafton is the latest of many gaming companies to openly declare its love for artificial intelligence, announcing that it is doubling down on transforming into an "AI-first" business. This will apply not only to game development, but to all aspects of the organisation: automated workflows, AI-driven HR, management systems, in-game AI, and an entire infrastructure built around it. Unsurprisingly, this statement has been very poorly received by f…

PUBG and Subnautica publisher Krafton says it’s transforming into an ‘AI-first’ company

The South Korean publisher will reorganise around AI…

PUBG maker Krafton unveils an “AI First” strategy, investing ~$70M to build a GPU cluster to automate AI workflows and strengthen AI R&D and in-game AI services

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Krafton is now an 'AI-first company,' will spend $70 million on a GPU cluster to 'serve as the foundation for accelerating the implementation of agentic AI'

The new strategy represents "a complete reorganization of the company's operational development system, placing AI at the center of problem solving."

Gaming’s AI crossroads: PUBG maker leans in, Palworld pushes back. Here's what's going on.

Krafton has announced a major shift toward AI-driven game development, investing heavily in automation and “Agentic AI” systems, while Palworld studio Pocketpair takes the opposite approach, refusing to work with generative AI. The contrast highlights a growing split in how studios view the role of AI in gaming’s future.