Kraft Heinz Is Betting Its Comeback on Protein-Packed Mac and Cheese

Kraft Heinz Is Betting Its Comeback on Protein-Packed Mac and Cheese

The corporation is now competing for market share with upstart mac and cheese brand Goodles.

Kraft Heinz to Launch High-Protein Mac & Cheese

Kraft Heinz's new mac & cheese has 17 grams of protein per serving

Containing 17 grams of protein per serving, PowerMac will be available at retailers nationwide starting in April.

Kraft Is Launching a New Mac and Cheese That's Unlike Anything It's Done Before

Same flavor, with an extra boost.Credit: Kraft/AllrecipesWhile the original blue box of Kraft Mac & Cheese might be the best-known of the bunch, Kraft Heinz is consistently releasing new, innovative iterations of the comfort food that are as nostalgic as they are trendy. The brand has been on a roll as of late, releasing Hot Honey and Garlic Parmesan Mac & Cheese and even an apple pie-inspired flavor for the holiday season.Now, Kraft-Heinz is on…

The Best Thing Ever Just Got Better: Kraft Mac & Cheese Unveils PowerMac, Offering Added Protein and Fiber with the Same Cheesiness Fans Know and Love

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Kraft Mac & Cheese unveils PowerMac

PITTSBURGH –  Kraft Mac & Cheese ihas introduced PowerMac, a brand-new innovation delivering 17g of protein and 6g of fiber per serving. Kraft is known for bringing two icons – macaroni & cheese – together and making them the Best Thing Ever. Now, America's No. 1 mac & cheese is uniting the benefits consumers are seeking with the same cheesiness fans know and love. PowerMac expands the blue box lineup with added nutrition while staying true to t…