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Kraft Heinz’s biggest portfolio campaign to date celebrates America250

The United Tastes of America campaign includes a national 30-second spot and limited-time products as Kraft Heinz lifts marketing spend 37% in Q1, officials said.

Summary by marketingdive.com
The CPG giant is uniting several of its top brands to capitalize on cookout season as it ramps up marketing spend to support its turnaround.

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Kraft Heinz hikes marketing spend 37% as turnaround takes shape

The CPG giant highlighted innovations like its new protein-packed Kraft Mac & Cheese and a five-year sponsorship deal with the NFL.

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Kraft Heinz’s biggest portfolio campaign to date celebrates America250

The CPG giant is uniting several of its top brands to capitalize on cookout season as it ramps up marketing spend to support its turnaround.

Read Full Article
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marketingdive.com broke the news on Tuesday, May 12, 2026.
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