Kraft Heinz CMO on being culturally nimble without losing brand equity

Kraft Heinz CMO on being culturally nimble without losing brand equity

At Advertising Week, Todd Kaplan said marketers should think of brand building like pointillism and not rush to jump on every viral opportunity.

Kraft Heinz CMO on being culturally nimble without losing brand equity – RetailWit

At Advertising Week, Todd Kaplan said marketers should think of brand building like pointillism and not rush to jump on every viral opportunity.