‘KPop Demon Hunters’ Success Validates UTA Strategy as Agency Unveils Ambitious Asian Expansion at Busan

‘KPop Demon Hunters’ Success Validates UTA Strategy as Agency Unveils Ambitious Asian Expansion at Busan

David Park has been showing up. For years, the UTA senior partner and television agent has made the trek to Asia multiple times annually, building relationships in markets where American agencies traditionally haven’t maintained a strong presence. Now, with Korean content dominating global streaming charts and K-Pop reshaping the music industry, that persistence is paying […]