Korean Air to focus on quality-driven growth after acquiring Asiana
- Korean Air has completed a $1.3 billion acquisition of two-thirds of Asiana Airlines, which will operate as a subsidiary until January 1, 2027, when it will integrate under the Korean Air name.
- Korean Air introduced a new brand logo and aircraft livery, featuring a simplified dark blue design and emphasizing its status as South Korea's flagship carrier.
- Korean Air CEO Walter Cho stated, "My top priority is safety, no matter what," emphasizing the importance of service quality after the merger.
- The combined Korean Air group could become the world's 12th-largest carrier by international capacity, as per a Reuters analysis of airline data.
18 Articles
18 Articles
Korean Air to focus on quality-driven growth after acquiring Asiana
Korean Air will push for quality-driven growth by making sustainable investment for aircraft maintenance and safety, even after finalizing the airline’s acquisition of Asiana Airlines, its chairman said Tuesday.
Korean Air Changes Logo, Upgrades Menus and Lounges After Merger
Korean Air unveiled a new corporate logo and aircraft livery as part of a wide-ranging brand refresh following its acquisition of local rival Asiana Airlines Inc. that has created Asia’s second-biggest airline group.
Korean Air Rebrands With New Logo and Aircraft Livery Following Asiana Airlines Acquisition - The Bulkhead Seat
Korean Air’s $1.3 billion takeover of Asiana Airlines was first announced in November 2020. The pandemic delayed the merger, but it officially moved forward in December after the US Department of Justice (DOJ) signed off (it was the 14th of 14 regulatory authorities that needed to approve it). The combined carrier will become Asia’s second-biggest airline group based on capacity (after Singapore Airlines) and the 10th-largest globally. The airli…
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