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Korea AI Subscription Spending Surpasses Netflix, ChatGPT Leads Market

Summary by Digital Phablet
Recent reports reveal that South Korean consumers are now spending more on AI subscription services than they do on streaming platforms like Netflix, signaling a significant shift in digital consumption habits. Among the various AI tools available, ChatGPT has emerged as the dominant player, capturing a substantial share of the market and outpacing competitors in popularity. This trend highlights a growing enthusiasm for AI-driven applications i…
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South Korea allegedly spends more on AI subscriptions per month than on Netflix. ChatGPT dominates the market. The article AI boom in South Korea: editions for ChatGPT & Co. outperform Netflix first appeared on The Decoder.

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Domestic usage of major generative artificial intelligence (AI) services, including ChatGPT, has surpassed 80 billion won per month. This explosive growth continues, surpassing the domestic subscription fee of Netflix, the largest online video streaming service (OTT) platform.

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Naver broke the news in on Sunday, January 18, 2026.
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