Kontoor Brands Names New Global Head of Helly Hansen

Kontoor Brands names new global head of Helly Hansen

Helly Hansen focuses on mid- to high-end outdoor and skiing apparel, whereas Kontoor Brands focuses on camping and hiking product line.

Kontoor Brands Appoints Helly Hansen's Senior VP, Global Head

Børre Hegbom has more than 20 years of experience with Helly Hansen, most recently as managing director for the sport category.