US EditionKingsmill owner in merger talks with rival bread maker Hovis
- Associated British Foods is in talks with Endless LLP to potentially merge its Allied Bakeries business, including Kingsmill, with Hovis in the UK bread market.
- The discussions arise amid ongoing challenges for both companies, including high inflation, shifting consumer preferences, and a highly competitive market with price-sensitive shoppers.
- Allied Bakeries owns well-known brands like Kingsmill, Allinson's, and Sunblest. Meanwhile, Hovis, a historic bread brand established in the late 19th century and acquired by the private equity firm Endless in 2020, is also a significant player in the market but is currently experiencing operating losses.
- On Tuesday, Associated British Foods announced it is exploring various strategic possibilities for Allied Bakeries and emphasized its dedication to enhancing shareholder value over the long term despite current market challenges.
- If completed, the merger would unite two of the UK's largest bread producers, likely attracting Competition and Markets Authority scrutiny and potentially reshaping the market landscape.
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The SunReposted by 
The Scottish Sun
The Scottish SunTwo of UK's oldest bread brands in merger talks to combine bakeries
TWO of Britain’s oldest and best-known bread brands reckon they might make more dough if they combine their bakeries. Kingsmill owner Associated British Foods yesterday confirmed it was in talks with the owner of Hovis. Kingsmill owner Associated British Foods yesterday confirmed it was in talks with the owner of Hovis Kingsmill, promoted here by Mel & Sue, has had a tough time financiallyYouTube Hovis, which is still known for its classic boy…
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