The wine knows how to reinvent itself, it invites itself successfully to the drawer of the music festivals. At Hellfest, the nutmeg flows in front of 180,000 metallux; in the South, the Costières de Nîmes remix the AOC in electro mode during the time of a feria. A common strategy is emerging: to deacralize the tasting time to win back a generation that drinks less, but could drink otherwise. The largest French music festival is a metal festival,…
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The wine knows how to reinvent itself, it invites itself successfully to the drawer of the music festivals. At Hellfest, the nutmeg flows in front of 180,000 metallux; in the South, the Costières de Nîmes remix the AOC in electro mode during the time of a feria. A common strategy is emerging: to deacralize the tasting time to win back a generation that drinks less, but could drink otherwise. The largest French music festival is a metal festival,…