Shah Rukh Khan Overtakes Virat Kohli to Top Celebrity Brand List; Alia Bhatt Leads Women
Kroll said digital campaigns now account for 60-75% of brand partnerships as younger celebrities gain ground in the top 25.
- Shah Rukh Khan has reclaimed the top spot as India's most valuable celebrity brand for 2025, according to Kroll's latest report, with an estimated brand value of $177.9 million.
- Khan's rise stems from the phenomenal success of films like Jawan, Pathaan, and Dunki, alongside a sharp increase in his endorsement portfolio that grew from 28 to 36 partnerships over the past year.
- Actor Ranveer Singh secured second place with $162.9 million, while Kohli dropped to third at $158.4 million; the top 25 Indian celebrity brands totaled $2 billion, a 3.7% decline from the previous year.
- Digital endorsements now account for 60% to 75% of total brand associations, reflecting shifting priorities; the rankings include 13 men and 12 women, with Alia Bhatt remaining the highest-ranked woman at $93.9 million.
- Emerging talent and digital-first personalities are rapidly gaining ground as brands prioritize cultural relevance and audience engagement. Managing Director Umakanta Panigrahi noted that measuring celebrity value requires sophisticated approaches capturing both commercial impact and emerging AI-led opportunities.
23 Articles
23 Articles
Sachin Tendulkar Retains Spot Among India's Top Five Celebrity Brands in 2025
Get latest articles and stories on Sports at LatestLY. Legendary cricketer Sachin Tendulkar remains one of India's most influential celebrity brands, ranking among the country's top five in the Kroll India Celebrity Brand Valuation 2025 report with a brand value of USD 125.9 million. Sports News | Sachin Tendulkar Retains Spot Among India's Top Five Celebrity Brands in 2025.
Sachin Tendulkar retains spot among Indias top five celebrity brands in 2025 - The Tribune
Legendary cricketer Sachin Tendulkar remains one of India's most influential celebrity brands, ranking among the country's top five in the Kroll India Celebrity Brand Valuation 2025 report with a brand value of USD 125.9 million.
India's most valuable celeb is actor with no film in years, but ₹1700 crore brand value; beat Ranveer Singh, Virat Kohli
The Kroll Celebrity Brand Valuation Report 2025 has seen Virat Kohli lose the top spot, while Ranveer Singh retained the second spot amid Dhurandhar's success.
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