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Kind Holidays to support families in need through hospitality partnerships

Through Kind Holidays, hospitality entrepreneur Roy Peires has provided free accommodation to more than 2,300 people, connecting hospitality resources with established charities to support families facing illness, bereavement, or service-related challenges.
The program operates by partnering with charities to identify families in need, ensuring that hospitality resources serve a community purpose without replacing specialized assistance.
Since 2016, the initiative has expanded its network to include Carers Trust, allowing the program to reach families through groups already familiar with their specific circumstances and care needs.
Beyond accommodation, Peires and the IDILIQ Foundation have supported broader community infrastructure, including construction of the Cruz Dias-ADIMI Care Centre, which provides services for individuals with cognitive and developmental disabilities.
The organization publishes a guide for hoteliers interested in establishing similar programs, demonstrating how hospitality resources can responsibly serve communities when not required for regular commercial operations.

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