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Saudi, Welcome to Arabia showcases Saudi's growing tourism offering

On Tuesday, September 8, 2026, Saudi, Welcome to Arabia joins the inaugural WTM Spotlight Riyadh at the Riyadh Front Exhibition and Conference Centre, connecting international travel buyers with Saudi tourism businesses across the three-day event.
This initiative forms part of the Saudi Tourism Authority's continued efforts to strengthen relationships with international travel partners, expand the Saudi destination brand, and convert global interest into deeper trade engagement.
Throughout the three-day event, Saudi, Welcome to Arabia will participate in leadership discussions and media meetings exploring tourism trends, destination development, market opportunities, and the evolving needs of travellers.
Abdullah Al Dakhil, spokesperson for the Saudi Tourism Authority, said the event provides an "important opportunity for Saudi to engage directly with the international travel trade on home ground," building partnerships and deepening market understanding.
Visitors to the booth will discover a diverse portfolio of experiences spanning cultural and heritage attractions, coastal destinations, and luxury hospitality, positioning Saudi destinations as compelling choices for international travellers.

Insights by Ground AI