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Kid Rock: Alternative Super Bowl halftime show for people who ‘love America’

Turning Point USA's 'All-American Halftime Show' features Kid Rock and country artists as a conservative alternative promoting faith, family, and freedom to an underserved audience, organizers said.

  • This Sunday, Turning Point USA, co-founded by Charlie Kirk, is hosting an alternative Super Bowl halftime show headlined by Kid Rock with Brantley Gilbert, Lee Brice and Gabby Barrett.
  • After disputes over the NFL's pick, conservative critics pushed back against Bad Bunny, and organizers and Kid Rock say they will 'play for our base' who love America, football and Jesus.
  • Returning to Super Bowl ties, Kid Rock performed during the halftime show in 2004 in Houston, Texas, and said his new set will be classic rock and high energy with a country song release later that night.
  • Kid Rock criticized the ticketing system as a 'complete fiasco' and said Friday on `Fox & Friends` that `I think I speak for Turning Point and all the artists involved, that none of us are approaching this with any hate in our hearts at all`.
  • The dispute highlights a cultural divide over halftime shows, with conservative critics pushing back and NFL Commissioner Roger Goodell defending Bad Bunny on Monday.
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Express US broke the news in on Friday, February 6, 2026.
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