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Kia Confirms a New Body-on-Frame Hybrid Truck Is Coming to America Within the Next Four Years
Kia also plans to expand its U.S. hybrid lineup from four to eight models as it targets 90,000 annual truck sales in North America by 2034.
- On Thursday, Kia announced plans to launch a body-on-frame midsize pickup truck in the United States by 2030, featuring hybrid and extended-range electric vehicle powertrains.
- Kia CEO Ho Sung Song stated the U.S. pickup market represents a "key strategic segment," accounting for approximately 20% of total demand, prompting the automaker to broaden its customer base.
- The company aims to sell 90,000 trucks annually in the United States, targeting 7% of the mid-size segment by 2034 against established competitors like Toyota Tacoma, Ford Ranger, and Chevy Colorado.
- To reach its sales goals, Kia plans to expand its U.S. hybrid lineup from five to eight models, supporting a target of 1.02 million annual sales and 6.2% market share by 2030.
- These efforts align with Kia's global target of 4.13 million annual sales by 2030, mirroring sister company Hyundai Motor's strategy of developing similar body-on-frame platforms for North America.
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Kia targets U.S. pickup market with hybrid truck launch by 2030
On the Dash: Kia will launch its first U.S.-focused pickup by 2030, marking its entry into one of the industry’s most competitive segments. The truck will feature hybrid and extended-range electric powertrains, aligning with the automaker’s broader electrification strategy. Kia aims to sell about 90,000 units annually and capture roughly 7% of the midsize pickup market. Kia plans to enter the U.S. pickup truck market by 2030 with a new midsize …
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Leaning Left1Leaning Right0Center3Last UpdatedBias Distribution75% Center
Bias Distribution
- 75% of the sources are Center
75% Center
L 25%
C 75%
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