US EditionKevin Sherrington: With $55 million NIL haul, Texas Tech has a front row seat for college athletics’ new era
LUBBOCK COUNTY, TEXAS, JUL 9 – Texas Tech athletes will earn a record $55 million in name, image, and likeness deals this year backed by billionaire donors boosting the program's national standing.
- Texas Tech secured a record $55 million in NIL deals this school year, positioning the program in a new era of college athletics.
- This surge results from billionaire booster Cody Campbell’s investments and Tech’s strategic focus on transparency and talent acquisition.
- The Red Raiders now feature three preseason All-Conference players, including Defensive Player of the Year Jacob Rodriguez, and a veteran quarterback.
- Campbell emphasized that this aspect is key to their fundraising success, while Dewey referred to the current period as a pivotal moment for college athletics.
- The investments have raised expectations for Texas Tech to demonstrate progress beyond past 8-5 seasons and challenge traditional top programs.
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Kevin Sherrington: With $55 million NIL haul, Texas Tech has a front row seat for ...
FRISCO, Texas — Behren Morton has been at Texas Tech since 2021, practically a lifetime for quarterbacks these days. A lot has happened in Lubbock since he arrived as a teenager from Eastland. He goes back so far, he can… ...
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Kevin Sherrington: With $55 million NIL haul, Texas Tech has a front row seat for college athletics’ new era
FRISCO, Texas — Behren Morton has been at Texas Tech since 2021, practically a lifetime for quarterbacks these days. A lot has happened in Lubbock since he arrived as a teenager from Eastland. He goes back so far, he can…
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