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Kevin Sherrington: With $55 million NIL haul, Texas Tech has a front row seat for college athletics’ new era

Texas Tech secured a record $55 million in NIL deals this school year, positioning the program in a new era of college athletics.
This surge results from billionaire booster Cody Campbell’s investments and Tech’s strategic focus on transparency and talent acquisition.
The Red Raiders now feature three preseason All-Conference players, including Defensive Player of the Year Jacob Rodriguez, and a veteran quarterback.
Campbell emphasized that this aspect is key to their fundraising success, while Dewey referred to the current period as a pivotal moment for college athletics.
The investments have raised expectations for Texas Tech to demonstrate progress beyond past 8-5 seasons and challenge traditional top programs.

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CBS Sports

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