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Kevin Sherrington: Big 12 needs to revamp its scheduling to emphasize old rivalry matchups

Critics say Big 12 Commissioner Brett Yormark prioritized financial stability and new members over preserving historic Texas in-state rivalries in the 2026 conference schedule.

  • Following the Big 12 schedule release Wednesday, critics urged Brett Yormark, Big 12 commissioner, to preserve Texas rivalries, saying the league prioritized financial security over guaranteed annual Texas matchups.
  • The Big 12 has only four protected rivalries—TCU‑Baylor, BYU‑Utah, Arizona State‑Arizona and Kansas State‑Kansas—while critics said Brett Yormark’s realignment prioritized finances over Texas traditions.
  • TCU and Houston will each play just two Texas teams, SMU will play none, while Texas Tech faces five and Baylor four, showing uneven in-state scheduling under the Big 12 schedule released Wednesday.
  • Despite the debate, the Big 12 will still compete for the College Football Playoff this fall, while the SEC's four-year deal last fall guarantees each of its 16 schools three annual rivalry games, including Texas playing Oklahoma, Texas A&M and Arkansas annually.
  • Rivalries, commentators say, are built over decades, not boardroom tables, as observers note preserving 48 rivalries forces tradeoffs that may reshape traditions and fan identity under Brett Yormark.
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Helena Independent RecordHelena Independent Record
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Kevin Sherrington: Big 12 needs to revamp its scheduling to emphasize old rivalry matchups

DALLAS — On its long and winding road to the Orange Bowl and an ill-fated date with Oregon, Texas Tech played schools from Corvallis, Ore., to Orlando, Fla., with stops in Salt Lake City, Tempe and Morgantown, W. Va., in…

·Helena, United States
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Dallas News broke the news in Dallas, United States on Wednesday, January 21, 2026.
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