US EditionKevin Hart sells rights to his name
Kevin Hart becomes a shareholder in Authentic Brands Group to co-manage and expand his brand across products, live events, and digital platforms for global growth.
- On Jan 6, 2026, Kevin Hart agreed to a contract with Authentic Brands Group that made him a shareholder and co-manager of the Kevin Hart brand while he signed away the rights to his name.
- Hart said the move aims to accelerate growth and diversification, giving Authentic's platform and infrastructure to scale his brand while building Hart's family and legacy.
- With 292 million followers, Hart runs ventures including Hartbeat Productions, Gran Coramino and Fabletics, earning Emmy and Grammy nominations with films grossing more than $4.23 billion globally.
- Hart and Authentic plan to commercialize the Kevin Hart brand across consumer products, digital platforms and live experiences, expanding it into new categories and geographies.
- With $32 billion in annual systemwide retail sales worldwide, Authentic Brands Group leverages over 50 brands including Reebok, Champion, Shaquille O'Neal, David Beckham, Muhammad Ali and Elvis Presley to expand Kevin Hart's brand.
18 Articles
18 Articles
castanet.net
Kevin Hart sells rights to his name
Kevin Hart has signed away the rights to his name.
Kevin Hart To Scale Brand Through Strategic Partnership With Authentic Brands Group
Kevin Hart has entered into a strategic partnership with Authentic Brands Group, with an eye toward scaling his brand across new verticals and markets. Under the agreement, Hart and Authentic will co-own and manage the Kevin Hart brand, with Hart becoming a shareholder in Authentic. “This partnership is about acceleration, growth and diversification,” Hart said this morning. “I’ve spent years building businesses and creating opportunities, a…
The Hollywood Reporter
hip-hopvibe.comKevin Hart Inks Licensing Deal for His Name
Kevin Hart licenses name to Authentic Brands Group for consumer products, experiences and other areas.
PR Newswire
Kevin Hart Enters Strategic Partnership With Authentic Brands Group to Scale His Brand and Business Worldwide
/PRNewswire/ -- Globally recognized comedian, actor, producer and entrepreneur Kevin Hart has announced a strategic partnership with Authentic Brands Group...
Kevin Hart Becomes Shareholder In Authentic Brands Group, The Leading Owner Of Sports, Media, Entertainment, And Lifestyle IP
Kevin Hart has just signed a deal to give his brand a stronger global presence. According to a news release, the comedian and serial entrepreneur has entered into a strategic partnership with Authentic Brands Group, a leading sports, media, entertainment, and lifestyle intellectual property platform. This will permit Authentic Brands to co-own and manage the Hart brand and expand it into new areas across consumer products, digital channels, and …
Kevin Hart becomes shareholder in $32b Authentic Brands
African-American comedian and entrepreneur Kevin Hart has become a shareholder in Authentic Brands Group, a global sport, media, entertainment, and lifestyle platform generating $32 billion in annual systemwide retail sales.This comes as Hart enters a strategic partnership with Authentic, giving him co-ownership and management of the Kevin Hart brand while leveraging Authentic’s infrastructure to expand across new markets and product categories.…
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