US EditionKering ousts Gucci CEO, appoints Francesca Bellettini to lead the brand
Francesca Bellettini, with a proven record at Saint Laurent, is tasked with stabilizing Gucci, which accounts for nearly half of Kering's sales and faces a 25% sales drop in 2025.
- On September 17, 2025, Kering named Francesca Bellettini as the president and CEO of Gucci, replacing Stefano Cantino, who had been in the position for under a year.
- This change follows Luca de Meo's official start as Kering CEO earlier that week, who aims to build a leaner organization with Gucci as the group's flagship brand.
- Bellettini brings extensive luxury experience including a decade leading Saint Laurent and is expected to stabilize Gucci alongside creative director Demna amid brand challenges.
- Kering reported a 46 percent net profit plunge in the first half of 2025, driven mainly by a 25 percent year-on-year sales decline at Gucci, while Bellettini expressed honor and eagerness to lead under de Meo's leadership.
- The appointment signals Kering's urgent focus on reviving Gucci to restore desirability and growth as part of de Meo's broader strategic turnaround plan.
27 Articles
27 Articles
The French luxury luxury company Kering replaces the leader of its most important brand Gucci. Italian Francesca Bellettini becomes new head of Gucci, announced Kering on Wednesday. She replaces Stefano Cantino, who only held the post for nine months. It is the first major change of leadership under the new Kering boss Luca de Meo, who reacts with the personality to the problems at Gucci. After a period of strong growth before the pandemic, the …
The new general manager of the group has appointed the former CEO of Yves Saint-Laurent as head of Kering's largest subsidiary.
Kering appoints Francesca Bellettini to lead Gucci
French multinational luxury goods group Kering on Wednesday appointed Francesca Bellettini to lead Gucci. Kering announced Bellettini's appointment as President and CEO of Gucci, reporting to the Kering group's new CEO, Luca de Meo. (ANSA)
While the brand is struggling to boost its sales, the group has just announced a new direction. ...
Kering ousts Gucci CEO, appoints Francesca Bellettini to lead the brand
French luxury group Kering has named Francesca Bellettini the new chief executive of its flagship Gucci brand, replacing Stefano Cantino after just nine months in the job, in the first major management change under new group CEO Luca de Meo.
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