US EditionGuruvayoor Temple to Conduct 'Purification Ritual' After Influencer Video
The six-day ritual includes 18 poojas and sheevelis to restore sanctity after a social media influencer breached temple rules and hurt religious sentiments, officials said.
- On Tuesday, the Guruvayur Devaswom will hold a punyaham at the Guruvayur Sree Krishna Temple pond, restricting darshan from 5 am until noon for purification.
- Six days ago, Jasmin Jaffer, former Bigg Boss contestant and social media influencer, filmed a reel washing her feet in the Guruvayur temple pond, which drew sharp criticism from devotees and cultural organisations.
- The schedule calls for six days of ceremonies, comprising 18 poojas and 18 sheevelis beginning Tuesday morning, with devotees admitted to the nalambalam after the punyahakarma completes and the sanctum opens after 5 pm.
- Devaswom administrator OB Arun Kumar filed a formal complaint with Guruvayur Temple Police alleging rule violations and hurt sentiments, and police informed the court that a case will be registered while temple management stressed preserving sanctity and firm action.
- The incident has reignited debates over responsible social media use in places of worship, highlighting that non-Hindus are traditionally barred and the temple pond is reserved for priests' rituals like Aarattu.
15 Articles
15 Articles
Why Kerala’s Guruvayur temple held ‘purification rituals’ after influencer’s reel caused stir
The Guruvayur temple in Kerala held punyaham or 'purification rituals' on Tuesday (August 26) after vlogger Jasmin Jaffar’s recent reel showing her dipping her foot in the sacred temple pond went viral. The clip stoked a major controversy, with devotees and temple authorities accusing her of hurting religious sentiments. Here’s what happened
Kerala Guruvayur temple to conduct 'purification rituals' after non-Hindu vlogger films reel in premises
The incident took place six days ago when influencer and ex-Bigg Boss contestant Jasmin Jaffer, a non-Hindu, filmed a reel washing her feet there, in violation of temple customs.
Influencer's Reel At Guruvayur Temple Triggers Storm, 'Purification' Drive
A viral Instagram reel by influencer and former Bigg Boss Malayalam contestant Jasmin Jaffar has triggered a major controversy at Kerala's Guruvayur Sree Krishna Temple, prompting temple authorities to initiate a six-day purification ritual.
Kerala's Guruvayur temple conducts cleansing after non-Hindu vlogger enters pond
The Guruvayur Shri Krishna temple in Kerala’s Thrissur is holding purification rituals after a non-Hindu vlogger, Jasmin Jaffer, filmed a reel washing her feet at the temple pond. Darshan remains restricted until the rituals are completed.
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