Americans already cross oceans for Kenya’s wildlife, but too many still plan as if the country ends at the edge of the bush. ac productions/Getty Images/Tetra images RF
Americans are not a niche audience for Kenya. The country recorded 2,394,376 international arrivals in 2024, up from 2,089,259 in 2023, according to the Tourism Research Institute. The United States was its largest source market with 306,501 visitors, which accounts for 12.8% o…
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