UK Athletics Announces Historic Multimedia Rights Agreement

UK Athletics announces historic multimedia rights agreement

The agreement, which extends the existing contract between UK and JMI Sports through 2040, is valued at $465 million.

UK, JMI Sports Ink Historic Multimedia Rights Deal

The University of Kentucky and JMI Sports, a leading multimedia rights and venue development company, today announced a historic multimedia rights agreement valued at more than $465 million. The agreement, which extends the existing contract between UK and JMI Sports through 2040, would rank among the largest deals in college athletics. The expanded partnership was announced Tuesday morning during the inaugural meeting of the Champions Blue Boar…

Kentucky, JMI Sports extend media rights partnership through 2040

The more things change, the more they stay the same. The Kentucky Wildcats and JMI Sports have enjoyed a fruitful relationship through the chaotic college athletics landscape over the past decade. Apparently, they don’t want things to end any time soon. On Tuesday morning, Kentucky athletic director Mitch Barnhart revealed the Cats and JMI Sports are extending their partnership through 2040. Their original deal, which makes JMI Sports the exclus…