US EditionKentucky changes its athletic department to an LLC, hoping to become more nimble in finding revenue
- The University of Kentucky created Champions Blue LLC, a limited-liability holding company, last week to manage its athletic department more flexibly.
- The decision comes as the $2.8 billion NCAA antitrust settlement is anticipated to be finalized, enabling institutions to provide athletes with up to $20.5 million in annual payments.
- Kentucky plans to generate additional funding by engaging in partnerships with private entities, exploring real estate deals, and adopting more flexible management practices to enhance its ability to attract top-tier recruits.
- Jacob Most highlighted multiple advantages to establishing Champions Blue, emphasizing the increased flexibility it offers, while experts like Helen Drew pointed out the growing importance of agility within college athletics.
- The new structure should help generate revenue that will be reinvested in programs and facilities, improving the continued success of Kentucky sports under evolving athletic landscapes.
78 Articles
78 Articles
Johnson City Press
Kingsport Times-NewsKentucky changes athletic department to LLC: Champions Blue
With college athletics bracing for the expected approval of a $2.8 billion NCAA antitrust settlement, the University of Kentucky is believed to be the first school to convert its athletic department to a limited-liability holding company.
Idaho Press
Here is the latest SEC sports news from The Associated Press
UNDATED (AP) — Kentucky is believed to be the first university to convert its athletic department to a limited-liability holding company. The school says Champions Blue LLC will have financial flexibility and access to new revenue. The move comes as…
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KNOXVILLE, Tenn. (WATE) — The NCAA may be close to agreeing to a settlement that will affect not only current collegiate athletes but also those of the past. The governing body of collegiate athletics is in the process of settling three antitrust lawsuits over claims their rules have limited the athletes' earning potential and they have agreed to pay nearly $3 billion in damages to past and current players. Lawyer, VFL Todd Kelly Jr. discus…
Santa New Mexican
Kentucky changes its athletic department to an LLC, hoping to become more nimble in finding revenue
Kentucky is believed to be the first university to convert its athletic department to a limited-liability holding company. The school says Champions Blue LLC will have financial flexibility and access to new revenue. The move comes as a federal judge…
Kentucky athletics strategy builds on HBCU coach’s proposal
Kentucky is moving forward with a bold restructuring plan that mirrors — in some ways — a proposal first floated by an HBCU coach. The University of Kentucky has officially announced that it will transform its athletics department into a limited liability company (LLC), a move aimed at expanding revenue and boosting Name, Image, and Likeness (NIL) opportunities. A few months back, Howard University men’s basketball coach Kenneth Blakeney, who c…
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