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Kendall Jenner Trolls Exes, Pokes Fun at Kardashian Curse in Super Bowl Ad
Fanatics Sportsbook's Super Bowl ad features Kendall Jenner joking about the 'Kardashian Curse' and invites fans to bet on her picks using their app.
- On February 8, 2026, Kendall Jenner headlines a 30-second Fanatics Sportsbook Super Bowl ad during NBC's halftime, promoting the 'Bet on Kendall' campaign.
- Fanatics expanded into betting in 2021 and uses Jenner to reach new bettors amid a U.S. wagering market where DraftKings and FanDuel control about 80%, with projections at $39 billion by 2030.
- Inside the spot, Jenner performs several tongue-in-cheek gags, riffing on the so-called Kardashian 'curse' with a wilting rose, NBA jerseys, burned portraits, a private jet, vintage convertible and pool.
- Fanatics will follow the TV spot with a 90-second ad and social edits, while Michael D. Ratner says the work aims to disrupt big-stage marketing and may feature more celebrities.
- Fanatics frames the ad as part of a challenger strategy, aiming to bring something different to market and extending its presence to the Olympics and FIFA World Cup, Selena Kalvaria says.
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As Super Bowl LX commercials started to roll out already, Fanatics Sportsbook called upon a certain high-profile figure for their spot in the "Big Game."No, it isn’t an athlete, but rather one of the most recognizable people in the world with a unique sports tie.Kendall Jenner needs no introduction in her first-ever Super Bowl ad campaign, and Fanatics Sportsbook, as well as the recently-launched Fanatics Studios, helped her lean into the long-r…
·United States
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Kendall Jenner Trolls Her Long List Of Losing Athlete Exes In New Super Bowl Ad: 'The Internet Says I’m Cursed'
Kendal Jenner poked fun at one of the longest-running jokes about her family during a new Fanatics Sportsbook ad, referencing the "Kardashian curse."
·Atlanta, United States
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Coverage Details
Total News Sources20
Leaning Left4Leaning Right4Center6Last UpdatedBias Distribution43% Center
Bias Distribution
- 43% of the sources are Center
43% Center
L 29%
C 43%
R 28%
Factuality
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