US EditionKen Kerrigan on AI in PR: Why Human Touch Still Matters
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Ken Kerrigan on AI in PR: Why Human Touch Still Matters
When AI was initially banned at NYU, Ken Kerrigan watched the controversy unfold from his position as adjunct faculty in the university's Public Relations and Corporate Communications program. Now, more than a decade into his teaching role and after a year of earnest AI experimentation, the PR veteran has developed a nuanced view of where artificial intelligence actually adds value—and where it definitively doesn't.As Senior Vice President and C…
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