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How CTV Advertising Prepped for Next-Gen Reinvention at NewFronts

Summary by RetailWit
Samsung, Comcast and Tubi rolled out measurement and AI innovations, plus deals with Amazon, at the IAB’s annual showcase for brands and agencies.

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How CTV advertising prepped for next-gen reinvention at NewFronts

Samsung, Comcast and Tubi rolled out measurement and AI innovations, plus deals with Amazon, at the IAB’s annual showcase for brands and agencies.

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DeadlineDeadline
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Keanu Reeves Docuseries, Live Motorcycle Racing, Amazon Ad Deal Fuel Samsung NewFronts Pitch

Samsung TV Plus announced a docuseries with Keanu Reeves, live motorcycle racing broadcasts and an Amazon ad partnership at the NewFronts in New York.

·Los Angeles, United States
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Deadline broke the news in Los Angeles, United States on Tuesday, March 24, 2026.
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