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Kate Spade focused on ‘reigniting the magic’ with new chief marketer

The Tapestry-owned brand is seeking to reverse a 10% sales drop with a marketing veteran from L'Oréal and Maybelline New York.

Summary by Retail Dive
L'Oréal veteran Allison Badea has been tapped for the role as the brand faces falling sales and a long turnaround road.

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Kate Spade focused on ‘reigniting the magic’ with new chief marketer

L'Oréal veteran Allison Badea has been tapped for the role as the brand faces falling sales and a long turnaround road.

·Boston, United States
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Daily Front RowDaily Front Row

Daily Media: GQ's New Global Fashion Director, Kate Spade's New CMO, New Faces at BPCM and Karla Otto

This week's new hires and departures in the world of fashion and media. Hires at GQ, New York Magazine, Karla Otto New York and more!

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Marketing Dive broke the news on Friday, July 17, 2026.
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