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Dharma Productions Confirms Split With Cornerstone & Relaunches Indian Talent Agency With New Identity

Dharma Productions rebrands talent agency as Dharma Collab Artists Agency, representing artists across multiple sectors after a ₹1,000 crore investment from Serene Productions.

  • Dharma Productions confirmed it has acquired Cornerstone's stake and relaunched the business as Dharma Collab Artists Agency, positioning DCAA to operate across film, music, sports, digital media and live entertainment.
  • Following media reports last week, tensions rose after Serene Productions bought 50% of Dharma earlier this year via a 1,000 crore investment, prompting organizational changes, reports said.
  • Uday Singh Gauri will lead DCAA as CEO, with Rajeev Masand as COO, bringing two decades of Gauri's experience in Asian talent management and entertainment.
  • DCAA will serve as Dharma Productions' exclusive artist-representation platform, supporting artists across film, music, sports, live experiences and culture in a deliberate, long-term move, Apoorva Mehta said.
  • Cornerstone's leader Bunty Sajdeh is expected to continue independently as Dharma reshapes its talent arm, while DCAA's roster includes Janhvi Kapoor, Ananya Panday, and Disha Patani.
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Bollywood Hungama broke the news in India on Monday, December 15, 2025.
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