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Just Eat and Autotrader among five firms under investigation in fake and misleading review crackdown

The CMA probes five UK firms for practices such as hiding one-star reviews and undisclosed incentives amid evidence that up to 50% of online reviews may be fake, watchdog says.

  • The British competition regulator has launched investigations into five companies, including AutoTrader and Just Eat, as part of its crackdown on fake reviews and misleading online ratings.
  • AutoTrader and Feefo are being scrutinised over allegations that one-star reviews were not published on AutoTrader's website, potentially skewing overall star ratings, while Just Eat is under investigation for possibly inflating ratings for some restaurants and grocery partners.
  • The Competition and Markets Authority can independently decide whether consumer law has been infringed and act against breaches, including levying fines and ordering businesses to improve their practices.
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Just Eat is part of the group that also includes Thuisbezorgd. The British regulator is going to investigate how stars are awarded to delivery restaurants.

·Netherlands (Kingdom of the)
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GOV.UK broke the news in United Kingdom on Friday, March 27, 2026.
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