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[Opinion] Just Five Posts May Be Enough to Shape What People Believe Online, New Study Finds

Researchers found opinions can harden after five consistent posts, with identity cues and repetition outweighing accuracy in early social media exposure.

Summary by Eurek Alert
If people form opinions online before they fully evaluate whether information is true, then the fight against misinformation may begin far earlier than most platforms are designed to address. A new study published in Information Systems Research, a journal of INFORMS, suggests that social media users can begin developing stable opinions about unfamiliar topics after seeing only a handful of consistent posts. Researchers found that after roughly …

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Phys.org broke the news in United Kingdom on Tuesday, May 26, 2026.
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