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Jumbo boycotts Heineken beer due to high prices, brewer demands place back on shelf

Summary by Algemeen Dagblad
It is looking for beer from Heineken, Amstel and Brand at Jumbo. The supermarket is banning the brands of the Netherlands' largest brewer because they are charging far too high prices. Heineken is now demanding its place back on the shelf in court.

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Algemeen Dagblad broke the news in Amersfoort, Netherlands on Thursday, May 8, 2025.
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