Four social media posts published by England midfielder Jude Bellingham during the FIFA World Cup generated almost £19 million in Earned Media Value, according to analysis by influencer marketing platform Kolsquare. The analysis, which tracked social media activity between 31st May and 19th June, found Bellingham generated £18.7m in EMV from just four World Cup-related posts, attracting more than 61m views and almost 18m engagements. The posts, …
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