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Jude Bellingham Strips Down for Calvin Klein After Lighting Up the World Cup
The campaign highlights Calvin Klein’s Icon Cotton Stretch line, with global retail sales near $9 billion in 2025, the company said.
- On Monday, Calvin Klein launched a global underwear campaign starring Jude Bellingham, with images captured by photographer Oliver Hadlee Pearch in Madrid.
- Following a teaser campaign last week dubbed 'the next icon', Calvin Klein confirmed Bellingham as their new celebrity spokesperson, centering on the theme 'the icon underneath'.
- Bellingham models the Icon Cotton Stretch collection and said via email, "I liked the idea of 'the icon underneath'—that confidence starts with feeling comfortable in yourself."
- Calvin Klein global brand president David Savman stated the strategy strengthens iconic products for new generations, as the brand reported global retail sales of about $9 billion in 2025.
- Recent campaigns have featured sporting stars Trent Alexander-Arnold and Jalen Green, following Bad Bunny's Spring 2025 campaign, which generated an estimated $8.4 million in Media Impact Value.
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Jude Bellingham Takes The Lead In Calvin Klein's Steamy New Underwear Campaign
England star Jude Bellingham has been unveiled as the star of Calvin Klein’s latest underwear campaign.Last week, the fashion brand began teasing a steamy new ad campaign dubbed simply “the next icon” starring a mystery star who fans quickly sussed out was the record-breaking midfielder.the next icon.coming soon. pic.twitter.com/3cLy81XkYR— calvinklein (@CalvinKlein) October 27, 2026On Monday, Calvin Klein finally confirmed that Jude was their n…
·United Kingdom
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Jude Bellingham appeared in a frank image for a new fashion brand advertising campaign, showing an athletic form.
·Kyiv, Ukraine
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Total News Sources11
Leaning Left4Leaning Right2Center2Last UpdatedBias Distribution50% Left
Bias Distribution
- 50% of the sources lean Left
50% Left
L 50%
C 25%
R 25%
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