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J.P. Morgan raises Apple stock target despite hardware price hikes

Summary by 9to5Mac
In a new note to investors, J.P. Morgan maintained its Buy rating on Apple while raising its price target for the company’s stock.

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Apple has a "price elasticity" of underestimated demand that should allow the consumer electronics giant to resist its recent hardware price increases, says Wall Street analyst. Apple's shares fall back on Tuesday (7). Price elasticity is an economic measure of how much demand or supply of a product responds to price changes. Exclusive material for subscribers. To have full access, access the material link and register.

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Philip Elmer‑DeWitt broke the news on Tuesday, July 7, 2026.
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