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Levi’s CEO Michelle Gass Says the Brand Is ‘Stronger Than Ever,’ Raises 2025 Outlook

SAN FRANCISCO COUNTY, CALIFORNIA, JUL 11 – Levi Strauss raised its full-year revenue growth forecast to 4.5-5.5 percent driven by a 10 percent rise in direct-to-consumer sales and strong global demand, CEO said.

Summary by WWD
Levi's CEO Michelle Gass talks brand growth, a stronger outlook for 2025 and her $10 billion goal.

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The legendary Levi Strauss & Co. clothing brand is not only fashionable, but also on the stock market: its shares rose 7% after announcing an increase in its annual revenue and profit forecasts. Levi Strauss & Co.’s shares (LEVI.N) rose 7% this Friday after the iconic denim brand announced an upward adjustment in its annual revenue and profit forecasts, driven by a robust global demand for its blend products, both in physical stores and on its d…

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WWD broke the news in United States on Thursday, July 10, 2025.
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