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JOHNSONVILLE GETS THE PARTY STARTED FOR AMERICA'S 249TH BIRTHDAY, TELLS THE NATION WE CAN'T WAIT ANY LONGER

Johnsonville announced a national contest on May 19, 2025, in Sheboygan Falls, Wis., to celebrate America's 249th birthday with a 249-link Party Starter giveaway.
The contest, which ends on June 16, is inspired by recent survey results revealing that many Americans are experiencing a lack of fun and increased social isolation.
The Party Starter includes an 80-pound sausage variety pack of Johnsonville favorites and exclusive swag, shipped to 249 winners the week of June 30 in time for July Fourth.
Jamie Schmelzer, Johnsonville’s VP of Marketing, emphasized that Americans need more enjoyment at this moment, while Chief Creative Officer Brian Ganther explained that the Party Starter campaign was created to address this desire for connection and fun.
The campaign builds on Johnsonville's 2024 Keep It Juicy platform, urging unity over division and aiming to unite Americans through food and celebration ahead of the 250th birthday.

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