System1 Reports John Lewis Christmas Advert Achieves 5.6-Star Rating

System1 reports John Lewis Christmas advert achieves 5.6-star rating

System1, a creative effectiveness platform, has reported that John Lewis’s 2026 Christmas advert, Gloria and Pickles, scored 5.6 stars, the retailer’s highest rating since 2019. The advert’s success reflects the ongoing improvement in John Lewis’s partnership with Saatchi & Saatchi since 2023. The announcement: John Lewis’s 2026 Christmas advert, Gloria and Pickles, has achieved a […]

John Lewis Christmas ad scores 5.6 Stars, its highest rating since ‘Excitable Edgar’ in 2019

John Lewis's 2026 Christmas ad, 'Gloria and Pickles', has achieved a 5.6-Star Rating with creative effectiveness company System1, making it the retailer's strongest-performing festive campaign since 'Excitable Edgar' in 2019, which achieved the maximum 5.9 Stars.   The score also makes the ad, starring Dame Kristin Scott Thomas as a grandmother searching for the perfect