JLR Looks to Luxury and Hybrid Demand in US to Propel Growth
10 Articles
10 Articles
JLR Expands US Luxury and Hybrid Vehicle Strategy
Jaguar Land Rover is banking on the United States market for high-end automobiles to fuel expansion. At the same time, as part of its continuous recovery from last year's cyber attack, the company is getting ready to slash costs by £1.7 billion.The Range Rover and Defender manufacturers from the United Kingdom have declared North America to be their top region of focus. Although China, the United Kingdom, and Europe are important markets for JLR…
Jaguar Land Rover (JLR) has unveiled on Wednesday its plans to achieve a double-digit revenue growth by offering markets and customers more options through greater propulsion flexibility in its Range Rover and Defender models, and by redirecting its strategy towards the North American market.
JLR eyes cost cutting, wealthy US buyers in cyber attack recovery
Jaguar Land Rover (JLR) plans to cut costs by £1.7bn and appeal to wealthy American petrol heads in a bid to recover the cost of last year’s devastating cyber attack. The British car maker, which owns brands including Range Rover and Defender, announced plans to tap into growing demand for luxury products and cater to wealthy consumers with its exclusive designs and tailored models. While the US is already JLR’s largest global market, the compa…
JLR bets on America’s wealthy as carmaker targets £1.7bn cost-cutting drive - London Business News
Jaguar Land Rover is placing a high-stakes wager on affluent American consumers as the luxury carmaker seeks to accelerate growth and recover from the fallout of last year’s crippling cyber… The post JLR bets on America’s wealthy as carmaker targets £1.7bn cost-cutting drive appeared first on London Business News
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