Mastercard and PayPal Veteran Jill Cress Is Babylist's First CMO

Mastercard and PayPal Veteran Jill Cress Is Babylist's First CMO

If the biggest surprise awaiting America’s first-time parents isn’t caring for an infant, it’s paying for one: Bringing a newborn into the house runs just shy of $19,000. It’s little […]

Jill Cress named CMO of Babylist - Brand Innovators

Digital baby registration platform Babylist has named Jill Cress as chief marketing officer, effective May 2026.  Cress will lead the company’s marketing department which encompasses, brand, performance, content and experiential.  “Babylist is already a brand that millions of families trust,” said Cress. “But there’s still a gap between how well it’s known within that moment and how broadly it’s understood. If you’re in it, you know and love Babyli…