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Jeremy Clarkson's New Advert Banned From All TV, Radio and Cinemas

UNITED KINGDOM, JUL 15 – The advert was banned for repeated use of explicit language despite Hawkstone becoming the fastest-growing UK beer brand, according to Clarkson and advertising regulators.

  • Jeremy Clarkson, former Top Gear presenter and face of Hawkstone Lager, had his new beer advert banned from all TV, radio, and cinemas.
  • The advert was banned because it was deemed not compliant with broadcasting regulations due to farmers repeatedly singing the phrase 'f*** me it's good'.
  • The advert showcased a group of 34 authentic British farmers singing a revamped opera tune to celebrate British farming and promote Hawkstone Lager from Clarkson’s Diddly Squat Farm.
  • Clarkson called the regulatory body responsible for banning his advert a group of overly strict enforcers working in dull offices and praised the commercial as the best project he had created since making a shepherd’s pie back in 1988.
  • Following this and challenges in his pub business, Clarkson declared he is done with new business ventures and appealed to newspapers to publish the banned advert.
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The IndependentThe Independent
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The Independent (US)The Independent (US)
Lean Left

Jeremy Clarkson hits out at ‘fun police’ after Hawkstone advert ban

‘It’s the best thing I’ve ever made,’ presenter said

·London, United Kingdom
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The Sun broke the news in United Kingdom on Monday, July 14, 2025.
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