Jenn Spantak’s 3 journalism lessons for storytelling at Caterpillar - Ragan Communications

Jenn Spantak’s 3 journalism lessons for storytelling at Caterpillar - Ragan Communications

Tips for those new to the comms world. Jenn Spantak is a storyteller turned strategist, blending her Emmy-winning journalism background with a passion for employee experience. As Caterpillar’s employment brand & recruitment marketing director, Spantak shapes how talent sees and connects with the company.  Spantak will share her insights at Ragan’s Writing Certificate Course, where she’ll dive into narrative flexibility—showing how to shape a sto…