US EditionJapan’s Pokémon sleep ambassadors are Pikachu and Snorlax
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Japan’s Pokémon sleep ambassadors are Pikachu and Snorlax
Japan’s Ministry of Health has appointed Pikachu and Snorlax as official “sleep support ambassadors” in a new initiative to promote better sleep habits. But this is more than just a quirky cultural moment—it’s a strategic masterclass in cross-sector branding.Announced by Health Minister Fukuoka Takamaro, the campaign aims to tackle Japan’s notorious culture of overwork and sleep deprivation. By enlisting Pokémon icons, the ministry hopes to prom…
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