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JanSport bets on ‘weirdly relatable’ content for its TikTok-driven back-to-school campaign

Summary by Digiday

JansSport is looking to become “part of the cultural scroll” and not just interrupt the videos its target audience is watching.

JansSport is looking to become “part of the cultural scroll” and not just interrupt the videos its target audience is watching.

2 days ago

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Digiday broke the news in 2 days ago on Friday, July 25, 2025.

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