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Jameson makes St Patrick’s Day push for Ginger Ale & Lime RTDs
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Jameson makes St Patrick’s Day push for Ginger Ale & Lime RTDs
Jameson is putting the off‑trade at the heart of its St Patrick’s Day 2026 activity, backing its Jameson, Ginger Ale & Lime serve with a six‑week awareness drive running to 23 March across traditional media via Sky Sports alongside YouTube and Meta. The activity is designed to keep the can format front of mind for shoppers through the peak season and beyond. Off‑trade trial will be driven by 25,000 samples distributed through Go Puff, with addit…
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