Published 7 months ago • loading... • Updated 7 months ago
James Cameron rejects ’51st state’ talk as he brings ‘Avatar’ home to Canada
James Cameron highlights Indigenous influences on Avatar and urges support for theaters amid declining box office revenues, citing $2.9 billion global earnings for the original film.
On Wednesday in Toronto, James Cameron used the Canadian premiere to defend Canadian sovereignty and reject talk of Canada becoming the '51st state,' ahead of Friday's worldwide release of Avatar: Fire and Ash.
James Cameron traced Pandora's origins to Chippewa, Ontario, where he roamed local woods as a child, and his academic study of Indigenous rights made Avatar's themes personal after the first film.
Pointing to franchise scale, Cameron said 'It's not my job to save that damn box office,' urging audiences to choose movie theatres as theatrical revenues dwindle and noting the original Avatar earned $2.9 billion worldwide.
Cameron emphasized his quiet philanthropic work, keeping it 'out of sight' to avoid grandstanding and responding to calls from Indigenous communities across Amazon, New Zealand, Australia, and Canada.
Cameron credits Wade Davis, Canadian anthropologist, for shaping his view of Indigenous knowledge and says recent United States environmental rollbacks have dimmed his optimism.