Jaguar searches for new advertising agency after rebrand derided

Jaguar Land Rover sees hunts for new ad agency after woke disaster

Jaguar Land Rover's rebrand campaign featuring no cars and androgynous models with 'delete ordinary' slogans saw quite the backlash.

Jaguar Begins Search for New Ad Agency After Woke Disaster

(ZeroHedge)—Five months after Jaguar Land Rover (JLR) effectively “Bud Light’d” itself with a woke social media campaign, the British automaker is reportedly severing ties with its ad agency, according to British media. But why now—half a year later? The backlash over its controversial woke rebranding occurred last fall, yet the company’s pronoun-wielding executive publicly defended the cringe ad at the time. The Telegraph first reported that JL…

Jaguar Begins Search For New Ad Agency After Woke Disaster

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Jaguar searches for new advertising agency after rebrand derided

Last year, Jaguar came out with a new logo and marketing strategy. It didn't get much praise for it, as the traditional British brand founded in 1935 got rid of all references to its history. Perhaps it was a step in the wrong direction, and the British are probably looking for a new marketing agency.

Jaguar eyes agency change after branding misfire

Jaguar is reportedly seeking a new advertising partner following significant backlash to its recent rebranding campaign, which aimed to reposition the historic British marque in the luxury electric vehicle segment. The company has initiated a review of its global creative account, currently held by Accenture Song, as it reassesses its brand strategy and marketing direction. The review comes after Jaguar faced widespread criticism late last year …