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Jaguar reveals ‘Type 00’ concept car, first under controversial new brand identity

  • Jaguar introduced its all-electric concept car called 'Type 00' on Monday night.
  • Jaguar's managing director stated that the brand relaunch is a "bold and imaginative reinvention" designed to attract attention.
  • The carmaker claims it is part of a "completely transformed Jaguar brand" to make it appealing to a contemporary audience.
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