Jaguar boss condemns 'vile hatred' after backlash to new advert

Jaguar boss blasts 'vile hatred and intolerance' after 'woke' rebrand backlash

The boss of Jaguar has slammed people who spouted “vile hatred and intolerance” in a backlash to the luxury-car-maker’s supposedly woke rebrand.  Released on social media on 19 November, Jaguar’s 30-second ad featured models of different ages, races and genders, along with phrases such as “live vivid”, “delete ordinary” and “copy nothing”, over a techno soundtrack… but no cars. The advert prompted a backlash, with the “anti-woke” brigade mockin…

UPDATE: Jaguar boss slams 'vile hatred and intolerance' after backlash to new advert

Jaguar’s managing director, Rawdon Glover, has expressed his disappointment over the “vile hatred and intolerance” seen in reactions to a new advert from the luxury car maker. The company faced a storm of online criticism after releasing a 30-second teaser on X, which used to be Twitter, showing models in vibrant attire but no cars. […]

Jaguar boss slams 'vile hatred' after backlash to new advert

Jaguar's managing director, Rawdon Glover, defended the car maker's controversial new ad, which has been viewed more than 7.5 million times since it was posted online

Jaguar boss disappointed by 'vile hatred' for new ad, rebranding

The managing director of luxury car brand Jaguar has said he was disappointed by the 'vile hatred and intolerance' in responses to a clip of company’s new advert, which with its vi...

Jaguar Boss Doubles Down on Horrible Woke Rebrand - Blames 'Vile Hatred and Intolerance' For Backlash

Credit: Jaguar Cars/X The managing director of Jaguar cars has doubled down on his company’s woke rebrand and described his critics as intolerant. Earlier this week, the British car manufacturer released an ad in which a handful of ethnically diverse and seemingly gender-fluid individuals pranced around wearing bizarre pieces of clothing. “Create Exuberant. Live vivid. Delete ordinary. Break molds. Copy nothing. Jaguar,” the taglines read. No ca…

Jaguar boss condemns 'vile hatred' after backlash to new advert | Money News | Tech, Entertainment, Sport, Fashion, Travel News

The managing director of Jaguar has hit out at what he called “vile hatred and intolerance” after the car company released a new advert. A 30-second clip posted on the luxury car brand’s X account on Tuesday prompted online backlash after it featured a diverse group of models posing in bright clothes but no vehicles […]